Privacy policy

1. Who we are, our role and responsibilities

The www.daraai.co.uk website is owned and operated by Dara AI Limited, a UK company number 16630113 registered at 167-169 Great Portland Street, London, England, W1W 5PF.

We are committed to protecting and respecting your privacy, by complying with the requirements under applicable laws and regulations. We are equally committed to ensuring all our employees, service providers and agents uphold these obligations.

As a Data Controller, this privacy notice will tell you how we look after your personal data when you visit our website, your privacy rights and how the law protects you in accordance with the UK Data Protection Act 2018. We are registered with the UK Information Commissioner’s Office (ICO) which has in-depth information about the General Data Protection Regulation (GDPR) and how it applies to businesses within the United Kingdom at https://ico.org.uk/for-the-public/.

You accept this notice when you sign up for, access or use our services and by doing so, agree and consent to us using the information you provide as outlined in this privacy notice.

2. The data we collect about you

We only collect data which helps us achieve the purpose set out in this privacy notice. We will not collect any additional data beyond the data listed below without notifying you first.

Data collected automatically

When you visit and use our site, we may automatically collect and store the following information:

Technical data such as Internet protocol (IP) address, browser type and version, time zone setting and location, and other information on the devices you use to access this website.
Clicked links.
Content viewed.

Data collected in a non-automatic way

We may also collect the following data when you perform certain functions on and interact with our site:

First and last name.
Email address and telephone number.

3. How we use your personal data

Data collected on our site will only be used for the purposes specified in this privacy notice or indicated on the relevant pages of our site. We will not use your data beyond what we disclose in this privacy notice.

The data we collect is used for the following purposes:

To contact you in response to an enquiry.
Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.

When our legal basis for using your personal data is that you provided your consent, you may withdraw this consent at any time. You can withdraw your consent by contacting info@daraai.co.uk.

4. How long we store your personal data

Your personal data will be stored until the purpose the data was collected for has been achieved, after which point it will be deleted. You will be notified if your data is kept for longer than this period.

5. How we protect your personal data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

Whilst we take all reasonable precautions to ensure user data is secure and that users are protected, there always remains the risk of harm. The internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

7. Your rights as a user

Under the UK GDPR and other equivalent national and state laws, you have the following rights in relation to your personal data:

Right to be informed.
Right of access.
Right to rectification.
Right to erasure (right to be forgotten).
Right to restrict processing.
Right to data portability.
Right to object.

Children

We do not knowingly collect or use personal data from children under 16 years of age. If we learn that we have collected personal data from a child under 16 years of age, this data will be deleted as soon as possible. If a child under 16 years of age has provided us with personal data their parent or guardian can contact our Data Protection Officer.

8. Cookies and tracking technologies

Our website uses cookies to distinguish you from other users and help us improve our site’s performance and your experience.

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

We use cookies to distinguish you from other users of the website. This helps provide you with a good experience when you use our services. We use the following types of cookies:

Strictly necessary cookies: required for the operation of our website and can include cookies that enable you to log into secure areas.
Analytics/performance cookies: allow us to recognise and count the number of visitors and see how they move around our website when using it. This helps us to improve the way our website works by ensuring users are finding what they are looking for easily.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) also use cookies, over which we have no control. These cookies are likely to be analytics/performance cookies or targeting cookies. You can learn more about cookies, how to control and delete them at https://allaboutcookies.org/.

9. Contact details and complaints

If you have any questions about this privacy notice or our privacy practices, please contact our Data Protection Officer at info@daraai.co.uk.

If you have any complaints about how we process your personal data, please contact us so that we can, where possible, resolve the issue. If you feel we have not addressed your concern in a satisfactory manner you can contact the ICO at https://ico.org.uk/global/contact-us/contact-us-public/.

10. Changes to this notice

This privacy notice may be amended from time to time in order to maintain compliance with the law and reflect any changes to our data collection process. When we amend this privacy notice we will update the effective date at the top of the notice. We recommend our users periodically review our privacy notice to ensure you are notified of any updates. If necessary, we may notify users by email of changes to this privacy notice.

Last updated: 26 February 2026