Privacy Policy
Last Updated: December 11, 2025
1. Introduction
Welcome to the Privacy Policy of DARA AI LIMITED (referred to as "DARA AI," "we," "us," or "our").
We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (https://www.daraai.co.uk/ ) (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
2. Important Information and Who We Are
Data Controller
DARA AI LIMITED is the data controller and responsible for your personal data.
•Legal Entity Name: DARA AI LIMITED
•Company Number: 16630113
•Contact Email: info@daraai.co.uk
Contact Details
If you have any questions about this privacy policy or our privacy practices, please contact us using the details above.
3. The Data We Collect About You
We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:
•Identity Data: First name, last name.
•Contact Data: Email address.
•Communication Data: Information you provide in the "Message" field of our contact form.
•Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access this website.
•Usage Data: Information about how you use our website.
•Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences (e.g., the "Sign up for news and updates" checkbox).
4. How is Your Personal Data Collected?
We use different methods to collect data from and about you, including through:
•Direct interactions. You may give us your Identity, Contact, and Communication Data by filling in forms or by corresponding with us by email. This includes personal data you provide when you:
•Enquire about our products or services (e.g., via the "Contact us" form).
•Subscribe to our newsletter or updates.
•Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
5. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Purpose/Activity
Type of data
Lawful basis for processing
To respond to your enquiries and communicate with you.
Identity, Contact, Communication
Necessary for our legitimate interests (to grow our business and respond to customer queries).
To send you marketing communications and updates, where you have requested them.
Identity, Contact, Marketing and Communications
Consent (where required by law) or Necessary for our legitimate interests (to develop our products/services and inform our customers).
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
Identity, Technical, Usage
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
6. Disclosures of Your Personal Data
We may share your personal data with the parties set out below for the purposes set out in the table above:
•Internal Third Parties: Other companies in the DARA AI group acting as joint controllers or processors.
•External Third Parties: Service providers acting as processors who provide IT and system administration services (e.g., website hosting, email service providers).
•Professional Advisers: Lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
•Regulators and other authorities: HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
7. International Transfers
We do not currently transfer your personal data outside the UK or the European Economic Area (EEA). Should this change, we will ensure that a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
•We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.
•Where we use certain service providers, we may use specific contracts approved by the UK government which give personal data the same protection it has in the UK.
8. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.
9. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.
10. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
•Request access to your personal data (commonly known as a "data subject access request").
•Request correction of the personal data that we hold about you.
•Request erasure of your personal data.
•Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
•Request restriction of processing of your personal data.
•Request the transfer of your personal data to you or to a third party.
•Withdraw consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of the rights set out above, please contact us at info@daraai.co.uk.